At the heart of one of the world’s most prestigious artistic perfumery exhibitions, Scent of Qui stands out as a brand redefining the intersection of fragrance and storytelling. More than just a perfume house, Scent of Qui curates sensory journeys, where each fragrance is deeply connected to characters, emotions, and cultural narratives. With a vision shaped by renowned actor Bahram Radan, the brand transforms scent into an expressive art form, collaborating with master perfumer Nathalie to bring its evocative stories to life.
For this milestone moment at Esxence 2025, Erahaus Creative Agency based in Dubai played a crucial role in shaping Scent of Qui’s identity, designing the perfume bottles, logo, and branding solutions to perfectly reflect its artistic ethos. This collaboration showcases how design and storytelling merge to create a brand that is as visually compelling as it is olfactorily immersive.
It’s a story of deep creative synergy. From logo design and brand storytelling to visual identity and perfume bottle design, Erahaus played a central role in shaping how the world would perceive Scent of Qui.
Esxence 2025: Erahaus Designs the Brand Debut of Scent of Qui
Since its inception in 2009, Esxence has established itself as the premier event for artistic perfumery, where tradition and innovation converge through unique fragrances. The 15th edition, themed “Masters of Dreams,” is scheduled from February 19 to 22, 2025, at Allianz MiCo – Milan Convention Center. At Esxence 2025, the world’s leading event for artistic perfumery, Scent of Qui makes a striking debut—brought to life through the visionary branding, logo design, and visual identity created by Erahaus. As the designer behind Scent of Qui, Erahaus fuses tradition and innovation into a memorable brand experience showcased among 384 global perfume houses at Milan’s iconic fragrance exhibition.
A Closer Look at Scent of Qui
Scent of Qui is a brand that transcends traditional perfumery. It fuses artistic craftsmanship with deeply personal storytelling, offering scents that are not merely fragrances but narratives captured in a bottle. Co-founded by acclaimed actor Bahram Radan, Scent of Qui isn’t just a perfume brand—it’s an artistic movement. Each fragrance tells a story, and each bottle is an artifact of emotion. With world-renowned perfumer Nathalie Feisthauer crafting the fragrances, it was Erahaus’s job to ensure the visual identity matched the emotional depth of the product.
The name “Qui”, meaning “Who” in French, embodies the brand’s ethos, each fragrance represents a persona, a story, and an emotion. The Collection Classique features six distinct characters, each drawn from the archetypes Bahram has portrayed on screen or encountered in life. These include:
- Artista Carpinteiro (Jacob, the Brazilian Carpenter) – A rich, warm scent celebrating craftsmanship with woody and spicy notes.
- Partisan (André, the French Spy) – A blend of smoky, leathery, and gourmand notes, evoking secrecy and charm.
- Pilote des Grandes Eaux (Poline, the Catamaran Pilot) – A refreshing, sea-inspired scent with vanilla undertones.
- Šampionka (Emma, the Croatian Champion) – A radiant fragrance symbolizing resilience and optimism.
- Papa Toa (Ari, the Modern-Day Warrior) – A bold, smoky composition inspired by unwavering strength.
- Boss Katerina (Katerina, the Russian Tomboy Boss) – A daring, unconventional fragrance blending tobacco, saffron, and nutmeg.
Each fragrance is meticulously crafted to reflect its character’s journey, making Scent of Qui a true embodiment of olfactory storytelling.
Erahaus’ Collaboration with Scent of Qui
At Erahaus Creative Agency in Dubai, we take pride in being part of this incredible journey. Our collaboration with Scent of Qui was a testament to our passion for storytelling, branding, and visual identity. Our agency was responsible for several crucial aspects of the brand’s creative journey, ensuring that every detail aligned with its vision and narrative. Our contributions included:
Logo Design That Tells a Story
We designed the logo of Scent of Qui to evoke a sense of French elegance, poetic nuance, and cinematic depth. Inspired by the brand’s name, the logo embodies the mystery and sophistication of fine perfumery. Every line and curve was purposefully designed to reflect the essence of identity, emotion, and artistry. The minimal yet impactful “Q” emblem represents mystery, identity, and individuality. It seamlessly ties into the brand’s storytelling concept, reinforcing its French and international inspirations.
The final result is a clean, timeless, and premium visual mark—one that whispers luxury and leaves a lasting impression. It’s minimal in form, but deeply expressive in meaning. A logo that doesn’t just represent a brand—it tells its story.
Visual Identity and Branding
Our team designed a visual language that expresses mystery, emotion, and introspection—just like the fragrances themselves. From font selection and color palettes to layout systems, everything was intentional. Every detail was carefully curated to evoke a sense of exclusivity and artistry. We provided typography systems with global elegance and mood boards and brand voice direction for this perfume line.
Perfume Bottle Design
Designing the Scent of Qui perfume bottle was one of the most creatively fulfilling aspects of our collaboration. At Erahaus, we crafted a bottle that is both sculptural and minimal—allowing the fragrance to take center stage while the design subtly amplifies its emotional narrative. The sleek, curved black flacon evokes mystery, individuality, and timeless elegance, perfectly echoing the brand’s philosophy of storytelling through scent. From concept development and ergonomic shape studies to 3D renders, cap and label design, and packaging tailored for both retail and e-commerce, every element was intentionally refined. This project is a reflection of our broader capabilities in delivering high-quality perfume packaging design in Dubai, where visual excellence meets functional sophistication to elevate luxury fragrance brands.
The Outcome at Esxence 2025
The collaboration was unveiled at Esxence Milan, with Scent of Qui standing proudly among 380+ global niche perfume brands. But it stood out—not just because of the fragrance—but because of how Erahaus turned the brand into an experience.
Visitors, buyers, influencers, and competitors all asked the same thing: “Who designed this?” And the answer was clear: Erahaus.
The presence of Scent of Qui at Esxence 2025 is a defining moment for the brand, and we at Erahaus Creative Agency are proud to have played a pivotal role in bringing this vision to life. From conceptualizing the logo and crafting a distinctive brand identity to designing the sculptural perfume bottles, our team ensured that every element resonated with the brand’s storytelling philosophy. This entire creative journey was led from our studio in Dubai, one of the world’s most influential and fast-growing design capitals, where innovation, luxury, and cultural diversity come together to shape globally competitive brands.
Why This Matters
At Erahaus, we don’t just design logos or products; we build emotional systems around your story. Our collaboration with Scent of Qui reflects our strengths in:
- High-end brand positioning
- Luxury product design and storytelling
- Seamless collaboration with creative founders
- Launching brands that move people
Are you launching a brand that needs more than a logo? Are you building a product that deserves emotional storytelling, exceptional design, and global presence? Let;s create something iconic! We’re ready to collaborate.
