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Seven Century Nowruz Advertising Campaign

Nowruz Campaign Problem and Strategy

problem

Targeting The Middle East's market and audience for Seven Century Real Estate.

Seven century is a famous real estate in Dubai that wants to expand its market in The Middle East. We chose the most important even in the Persian culture which is Nowruz and created an artwork in which we combined Dubai’s town view with Nowruz elements.

Strategy

Using cultural and historical elements in order to create trust in our target audience.

With the aim of creating a connection between the two cultures and since Dubai is known for its rich architecture design, we used features in the field of communication to create a bridge between ancient Persian culture and Dubai’s modern designs.

Development process

  1. Ideation and brainstorming 
  2. Designing the scene 
  3. Photo manipulation
  4. Sharing the content on social media

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