Noonlovers Campaign On Social Media Problem And Strategy
Problem
Increasing the engagement between the Noon and its customers.
We had to engage a huge number of people with the aim of brand awareness and sales growth. This brand wants its customers to build a family and share their best moments with the community.
Strategy
Creating a social media campaign in which the customers could share their photos and videos with #Noonlovers.
With the aim of communication and building a high engagement, a social media campaign was designed. Customers were asked to take selfies with Noon gourmet pizzas and sandwiches and share them on social media with #noonlovers.
Development Process
Forming the concept of the campaign.
Creating different content around the campaign and posting them on different social media platforms.