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Ramadan Campaign
Problem And Strategy

Problem

Finding new audiences in order to increase the amount of Lijond's products' sales.

Ramadan was a great chance for us to raise the amount of sales for Lijond through social media advertisement . we had to attract a wide range of people from all ages and and different religious beliefs. 

Strategy

Advertising on social media and running influencer marketing campaign.

Due to the situation of covid-19 and our limitations for field advertising, we decided to run the campaign on social media. Focusing on the field of communication , influencer marketing and creative content creation was chosen to be the method of our advertisement.

Development Process

  1. Finding our target audience.
  2. Targeting influencers and other instagram pages.
  3. Ideation and creating content based on our target audience and our goal.

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