Problem And Strategy
Finding new audiences in order to increase the amount of Lijond's products' sales.
Ramadan was a great chance for us to raise the amount of sales for Lijond through social media advertisement . we had to attract a wide range of people from all ages and and different religious beliefs.
Advertising on social media and running influencer marketing campaign.
Due to the situation of covid-19 and our limitations for field advertising, we decided to run the campaign on social media. Focusing on the field of communication , influencer marketing and creative content creation was chosen to be the method of our advertisement.
- Finding our target audience.
- Targeting influencers and other instagram pages.
- Ideation and creating content based on our target audience and our goal.