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Lijond Natural Honey Billboard in Over 10 Cities

Billboard Design Problem And Strategy

Problem

Designing a billboard with the aim of branding and marketing in order to show the natural, organic features of Lijond's honey.

We designed an illustration which displays the features of their honey and their unique jar shapes. These billboards were placed in more than 10 cities.

Strategy

Using their jar style and combining it with our design.

The jars of this brand are an exclusive part of their brand. The jars are designed and molded so they are completely unique. We used this feature and combined it with our design and using communications as our main part of our strategy, we created our final illustration.

Development process

  1. Gaining knowledge about each cities in the middle east and the people’s behavior in each city.
  2. Studying the conditions of the weather and sun light in each city.
  3. Taking photos of the jars.
  4. ideating about different designs.
  5. Sketching raw sketches.
  6. Performing the final design.

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