L'esprit des Saisons
Branding and Public Relations
Inspired and driven from the glorious magnificence of nature and all that it offers in different stages of its beautiful cycle throughout the year, L’esprit des Saisons encapsulates the essence of seasons.
L’esprit des Saisons has 4 main collections that are inspired and driven from the spirit of every season of the year with each collection offering 3 references covering the range for men, women and unisex.
Branding of a new collection of perfumes
L’esprit des Saisons is a collection of perfumes that offers the highest quality of natural essences and ingredients that had been carefully handpicked to create the perfect mood and ambience intended for every specific season and a variety of respective experiences. in order to showcase the unique experience that these perfumes offers its users with, we needed to work on its brand identity and branding process.
Designing a brand identity which best shows the features of this collection for L'esprit des Saisons
The first collection of L’esprit des saisons, is the summer collection including 3 references covering the range for men, women and unisex. we decided to design a minimal looking brand identity with cool colors to implement the moods, feelings and emotions.