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Lavender Grill – Marketing

Lavender Grill and Lounge Marketing Plan and Results

Problem

Raising brand awareness for Lavender Grill and increasing out social media reactions

as a newly opened restaurant, lavender wanted to be noticed by the public. in order to do that was needed a marketing plan which could cover each and every aspect of their presence in social media.

Strategy

Regular activity on social media alongside with building their website

According to Instagram’s algorithm, having regular activity on social media and especially focusing on reels could have a great impact on the number of viewers and impressions that we could get. alongside with that, having a standard website to maintain a safe presence In the web is necessary in a restaurant’s business.

What were the results?

Instagram

0

total followers
82.5% more than previous period

0

Profile visits
+42.1% more than previous period

0

Website taps
+39.5% more than previous period

0

Reach in 30 days
143% More vs previous period

0

Organic reach on reels in 30 days

0

209683 Impressions in 30 days
about 191% more than previous period

Website

0

Users
173,33% more than previous period

0

Decrease in bounce rate
+42.1% more than previous period

0

Website taps
+39.5% more than previous period

Top Channels:

with less than CA$400 spent on Google ads, this is the result that we got:

impressions

91K

clicks

615

local actions

128

calls

9

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