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Lavender grill – Brand Identity
Lavender Grill and Lounge Brand Identity
Problem
Creating a brand identity for a restaurant that wants to present themselves as a friendly yet luxurious and high-quality brand.
A newly opened restaurant in Ottawa wanted to work on their social media and website to present themselves as a friendly yet high class restaurant that anyone can visit to enjoy a high-quality meal.
Strategy
The brand targeted their audience as anyone who wants to enjoy a high-quality food.
Although the brand identity shows that this brand appears as a luxury restaurant, even a tourist with a casual style can enter the restaurant without feeling insecure, and enjoy their meal in a beautiful environment.
We interpreted lavender’s purple color in the brand identity and decided to design a logotype to present a luxurious vibe.
Elements of Lavender has been used in the brand identity multiple times. Wether it’s the logo or the storefront that they are using.