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Lavender grill – Brand Identity

Lavender Grill and Lounge Brand Identity

Problem

Creating a brand identity for a restaurant that wants to present themselves as a friendly yet luxurious and high-quality brand.

A newly opened restaurant in Ottawa wanted to work on their social media and website to present themselves as a friendly yet high class restaurant that anyone can visit to enjoy a high-quality meal. 

Strategy

The brand targeted their audience as anyone who wants to enjoy a high-quality food.

Although the brand identity shows that this brand appears as a luxury restaurant, even a tourist with a casual style can enter the restaurant without feeling insecure, and enjoy their meal in a beautiful environment.


We interpreted lavender’s purple color in the brand identity and decided to design a logotype to present a luxurious vibe.

Elements of Lavender has been used in the brand identity multiple times. Wether it’s the logo or the storefront that they are using.

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