Being a luxury, designer fashion brand, Freni was looking to increase its awareness and then its sales through social media channels specially its website. as a brand which is put in the category of winter fashion, thanksgiving was a good opportunity to run a digital campaign for this brand.
Strategy
Social media campaign with the goal of raising the number of website taps
Thanksgiving was a good opportunity to run a campaign on social media. Two stories and one post were boosted on Instagram which concluded in the following results
Freni CampaignOverview
Two stories and two posts were boosted on Instagram
With the aim of drawing our audience’s attention to our website, we decided to have a 20% discount on 13 of our products on website. this campaign was for the online platform only and the discount was put directly on website items.
What Were the Results?
Instagram
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Accounts reached 93.8% from ads
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Impressions
+1076% more than the previous period
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Website taps from boosted content
about
Freni Canada
Based in Canada FRENI births exquisite designs, magnificently cut, & timeless pieces fused with contemporary style. A winter wardrobe reminiscent of luxury, with the sophisticated splice of today.
The core of this brand lies in the impeccable fabric used to elevate each piece. All fabrics are hand – picked, and thoughtfully chosen on the pretext of softness, wear ability, durability, comfort, & aesthetics.