Being a brand that needs to have a close relationship with its audience, Curvd needed an Instagram page to both present its products and be in touch with its audience.
Strategy
Designing posts in specific categories to attract people's attention
Along side with sharing real-life photos of people using the curvd mug, we decided to create different post categories to attract more attention. Using trended memes and illustrating related vocabulary to this brand with a minimal design, we were able to get more people tointeract with this page ans its content.
Using trended memes, we were able to convey our message in a fun way and to a wider range of people. what we payed a close attention to was not to offend people through these memes.