While having its audience in Dubai, Seven Century Real Estate wanted to expand its market in the middle east and target new audiences.
Strategy
Creating Instagram content with a design that matches middle east culture
By designing an Instagram template for 7 century real estate, we made sure to beautifully present our content. The new, modern-looking page could easily meet the needs of Seven Century’s target audience in the middle east.
We designed a bunch of bookmarks which need to be placed on top of the related posts. These help users have a more enjoyable experience while visiting the Instagram page, they can find the content they are looking for way easier and therefore, will give us a better feedback as followers.
Development process
Analyzing and gaining information about the market
preparing initial sketches for the page interface
Designing the template
Presenting the content in the newly designed template
Seven Century Instagram Campaigns
Problem
Raising seven century's instagram followers
in order to raise brand awareness for seven century in the middle east, we needed to raise their instagram page followers.
Strategy
Running a social media campaign
in order to raise seven century’s Instagram followers, we decided to run a campaign for seven weeks. In this campaign the followers were required to follow the page and by following the steps of the campaign, they could raise the chance of winning a weekly prize. Having a number of pricy gifts, the campaign attracted a lot of attention among people. alongside with running the campaign on seven century’s Instagram page, we ran a bunch of advertisement of other pages to attract even more attention. The results you may ask?! we gained more than 2000 new followers during the time of the campaign.